https://arwasafdari.com/general-3 daily 0.75 2021-11-18 https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/98fffb76-77fe-4adf-87f8-c7bfe8ec8e0a/Slide+4_3+-+1+%281%29.jpg BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/5679c6a4-160d-492b-99bd-1d4fed9196d1/Screen+Shot+2021-11-11+at+7.36.24+AM.jpg BookNook Case Study Findings Powells Books comes the closest in offering as many features as possible that are important to the target audience of BookNook. Barnes & Noble is very successful as an e-commerce website with a frictionless checkout process. However, they do not have the local feel of a shop which the users prefer. https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/c332b34b-807e-49b7-89c3-7a01b07799f0/Screen+Shot+2021-11-11+at+8.12.36+AM.png BookNook Case Study - Platform analysis findings The data showed that users browse products and make purchases increasingly on their mobile versus desktop. This data is helpful in emphasizing the importance of creating BookNook’s brand and usability on mobile as efficiently as the desktop. https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/dd6c1e6a-d132-4517-b215-4bf24d8ec032/Screen+Shot+2021-11-11+at+8.12.05+AM.png BookNook Case Study - Traffic analysis findings The majority of users arrive on each of the websites directly or through search engines. So brand recognition is going to be important for BookNook in increasing its presence and traffic online. https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/a6dd1bdb-c186-42ea-b53f-eaeb129dc34a/Aliyah+%281%29.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/2079e644-9e00-4758-93ad-176171fe6d14/P2+User+Flow+%28MAIN+ONE%29.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/32152fa7-2b1e-48f2-a1f5-bd5036a44440/Untitled+design+%281%29.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636692061509-EBJOAD8HQAS2IGAIWFNI/HOMEPAGE.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636692087355-YLTIK6S1R5QJ10I92RIQ/ALL+BOOKS+LIST.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636692114059-0NC34SJXULGKBLNR2TIR/PRODUCT+DESCRIPTION+TAB.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636692376888-FOJSYB44YYFONRN0H7HH/P2+BOOKNOOK+Presentation.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636692492636-AA0VBAO51T7YW9YGX6EZ/P2+BOOKNOOK+Presentation+%281%29.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636693281723-BN7HG2R8KBXQLS94ZG15/Untitled+design.gif BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636693372234-QME0LY1TOG0FIVHV8RL2/P2+SITEMAP.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636727141494-OJBMOBMU1PHOH00FVI15/BOOK+NOOK+HOMEPAGE.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/1636727177391-W9W0U13W6I0B8XA2IQYC/All+Books.png BookNook Case Study 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https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/ee52d3cc-646a-495f-9b75-a6d087795198/HOMEPAGE+%281%29.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/4c89fb43-1b14-4aae-bde0-3ec1668fdf25/ALL+BOOKS+LIST.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/2efc0985-ca52-443e-af81-a09054d33576/PRODUCT+DESCRIPTION+TAB.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/ceaf9046-0bb0-43a7-a87e-7d8eca6828fc/SHOPPING+CART.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/526074f2-739c-47d0-bd5c-7f22c4690f2e/Shipping+address+2.png BookNook Case Study https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/b160e5fa-c914-44ba-9da0-446e80cac227/Review+Order.png BookNook Case Study https://arwasafdari.com/contact daily 0.75 2025-11-11 https://arwasafdari.com/new-page daily 0.75 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https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/2331984b-ef39-4cdd-9ecc-3a58c57fa26c/Slide+4_3+-+1+%282%29.png Portfolio - SoundCloud UX Case Study - Adding a new feature on SoundCloud’s mobile app https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/7cbac19d-385a-4bf3-95fe-142a1c930fd3/Untitled+design.png Portfolio - Book Nook Bookstore An E-Commerce experience for a bookstore https://arwasafdari.com/work daily 1.0 2025-11-11 https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/8d649f85-18c3-4af6-a06d-3af0e1117996/Slide+16_9+-+1.png Home - SoundCloud UX Case Study - Adding a new feature on SoundCloud’s mobile app https://images.squarespace-cdn.com/content/v1/61898b0c2511fc657e40483c/4ecbee8c-3af0-4195-964e-ee603bf92872/Untitled+design.png Home - BookNook An E-Commerce experience for a bookstore